LAUNCHING AND COMMERCIALIZATION

The launching strategy of the film WALACHAI start by with windows of exhibition in both national and international film festivals. In Brazil the film was selected for the 33º Sao Paulo International Film Festival and at Mercosur Audiovisual Festival (FAM), in Florianopolis. It has recently been showed in Uruguay to the students of Universidad ORT, Montevideo.

The commercial launching of the film in Brazilian theaters is to happen in the first semester of 2011. Simultaneously, the aim is distribution and commercialization in the Brazilian market, alongside other products currently being prepared.